Top 5 Beauty Retail Apps in the US: Q4 2022 Performance

In the fourth quarter of 2022, the top five beauty retail applications in the United States displayed a range of performance trends. Below, we examine the weekly downloads and active user metrics for each app, based on data from Sensor Tower.

Ulta Beauty: Makeup & Skincare experienced a significant increase in weekly downloads, starting at around 62K in late September and peaking at nearly 185K by the end of December. Active users also saw a steady rise, growing from approximately 673K to 923K over the same period.

Sephora US: Makeup & Skincare showed strong growth in weekly downloads, beginning at about 51K and reaching a high of nearly 140K in the last week of December. The app's active users followed a similar upward trend, increasing from around 540K to 751K.

Flip.shop had a varied performance, with weekly downloads peaking at approximately 67K in mid-November before declining to around 27K by the end of December. Active users showed a corresponding trend, starting at about 20K and peaking at around 46K in mid-November, before dropping to approximately 23K.

IPSY: Personalized Beauty maintained relatively stable weekly downloads, fluctuating between 13K and 20K throughout the quarter. Active users remained consistent, starting at around 209K and ending the quarter at approximately 217K.

SALLY BEAUTY had a steady download rate, ranging from 9K to 12K weekly. The app's active users showed minimal fluctuation, starting at about 18K and ending the quarter at nearly 19K.

For more detailed insights and data on app performance, visit Sensor Tower.